Creating descriptive categories and filenames for the documents on your website in order for Search Engines (Google/Yahoo/Bing) to crawl your content/files
Creating appropriate URL Parameters
Simple Directory Structure Creation for a better user experience
Make your website easier to navigate
OPTIMIZING CONTENT:
Offering quality content and services
Anticipating differences in users’ understanding of your topic and offering them unique exclusive content
Writing better anchor text (Suitable anchor text makes it easy to convey the contents linked)
Formatting the links in a way that they are easy to spot
Optimizing your use of images
DEALING WITH CRAWLERS:
Making effective use of robots.txt
Restricting crawling where it’s not needed with robot.txt
Using more secure methods for sensitive content
Being aware of rel=”nofollow” for links
Combating comment spam with “nofollow”
SEO FOR MOBILE PHONES:
Notifying Google of mobile sites
Configuring Mobile Sites so that they can be indexed accurately
PROMOTIONS AND ANALYSIS:
Promoting your website in the right ways Only White HAT techniques
Increasing backlinks with an intention to increase the value of your site
Mastering making announcements via blogs and being recognized online
Social Media Management (your website built around user interaction)
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