Louise is the talent behind Solopreneursidekick, a design studio and blogger who shares a LOT of knowledge on her blog about running a business and managing a social media presence. Definitely check it out if you get a chance. Plus, I feel like she’s got such a great aesthetic, I can’t wait to see more of her work.
I’m so excited Louise was on board to share a little insight into her path and day-to-day. Read more about her below!
1. Tell us a little about yourself:
Hi! My name is Louise Henry and I am the founder of Solopreneur Sidekick. I teach entrepreneurs how to build their own website. And not just that, one that does what it’s supposed to do – bring in clients! I’ve been building brands and websites for over 4 years now and I’m obsessed with everything related to online business. Seriously – you’ll find me staying up way past my bedtime, studying more and more every day about marketing, entrepreneurship & building websites. It’s my passion and I’m so grateful that I get to do what I do.
2. Describe your path to becoming a designer:
My path to becoming a designer is an uncommon one! I actually started in e-commerce with my own personalized jewelry line. Just like most new entrepreneurs, I didn’t have the biggest budget, so I had to teach myself how to build my brand and website. Well, along the way I discovered a passion for branding and design, so I began studying and learning everything I could. I decided to transition away from an inventory-based business to a digital one – and that’s how Solopreneur Sidekick was born.
3. What’s a typical workday like for you?
At the moment, I’m working on launching my online course, Build a Better Website, so that means my days are long! I would say each day is different, but generally a mix of content creation, designing graphics (social media posts, Facebook ads etc.), marketing and engaging on social media. The things that don’t change: starting every morning with a coffee and to-do list.
4. How did you prepare yourself to jump in and start your own business?
Well, there was really no stopping me so I can’t say I did much preparation! I think when you’re destined to be an entrepreneur, the feeling is pretty strong. I jumped in with the attitude of, “I’ll make it work” and I’ve never looked back!
My advice to others in this position, however, would be to start your online business as a side hustle. Yes, there are those crazy, overnight success stories, but usually, there’s more to the story than that. The learning curve is steep and the way to keep this enjoyable is to do it on the side so you’re not stressing the entire time about where your next dollar is coming from and can focus on learning.
5. What is the most rewarding part of your job?
The most rewarding part of the job is helping other women fulfill their entrepreneurial dreams. I love challenging people to take a chance and to really go after their big goals – it’s truly incredible to help make this happen!
6. What has been the biggest challenge you’ve faced working for yourself?
The biggest challenge is trying to achieve some resemblance of work-life balance. I’m still working on figuring that part out!
7. Who is inspiring you at the moment?
Right now, I’m inspired by hard-working women dominating in the online course world, like Mariah Coz. It’s awesome to have women who are a few steps ahead of me that are so open with sharing their knowledge. Not only this, but I think they really demonstrate what is necessary to excel online – their visibility and consistency is a great example to everyone.
8. Any advice you would give to someone wanting to be a designer?
Diversify! Set yourself up with multiple income streams. Beyond services, you can sell templates, courses, ebooks and more. Even if you don’t do this right away, start collecting emails from day 1, so that when you’re ready, you have an audience to sell to.